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Veteran comic book advertising sales specialist Kris Longo has joined Red Giant as Advertising Director. Longo has over 15 years in consumer advertising sales with a strong list of past advertisers and specific expertise in the comic book industry. Longo will be tasked foremost with selling advertising for the Company's ad-supported free comic "Giant-Size" line, which will deliver over one million books weekly to comic book and specialty store retail locations.
Longo is a contributor at well-known Bonfire Agency as VP of Advertising Sales, launching the ComicsUnited Advertising Network and bringing a host of new advertisers to independent comics. Prior to Bonfire, he successfully developed award-winning, effective integrated comic-focused advertising programs for a variety of top brands in his role as Manager of Advertising and Custom Publishing for DC Comics. Presenting comic culture-targeted marketing solutions to brand names as diverse as Subway, LEGO Of America, Colgate Max Fresh, and IFC, Longo led DC to unprecedented success with attracting non-endemic brands.
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